Matter Surfaces + Brands
Matter Surfaces 2025 New Website
Challenge
How can digital interfaces improve user experience and increase sales?
Key Considerations
User-Focused Design: Websites need to be simple yet functional, making navigation easy for users with different tech skills, which boosts engagement and conversions.
Clear Information Flow: Organizing content logically helps users find what they need quickly, supporting their buying decisions.
Actionable Paths: Websites should guide users towards clear actions—like purchasing or signing up—by making next steps obvious and easy.
Solution
When Matter Surfaces wanted to revamp their website, I focused on creating an intuitive, user-friendly design. The site was streamlined to ensure users could easily find products and information. I also structured the content so that it led visitors naturally toward purchasing, helping increase conversion rates. This redesign not only improves the user experience but also drives more sales by making the site simpler to use and more engaging.
Live Website - Finished Product
Website Mockups + the Process
Brand Tradeshows
In 2024, Matter Surfaces participated in BDNY (Boutique Design New York), a premier trade fair and conference dedicated to hospitality design, where we showcased a booth for Parador, a renowned brand in the design and flooring industries. As a distributor and partner of Parador, Matter Surfaces played a key role in presenting their innovative products.
Print + Physical Assets
Print assets include brochures, postcards, fan sets, and binders, tailored to sales representatives' needs. These materials are designed to effectively showcase products and services, helping to drive business by engaging clients and supporting sales efforts.
In addition, content for print advertisements is featured in prominent publications like Metropolis and Interior Design Magazine. This involves crafting visually compelling ads that align with the brand’s identity and messaging, ensuring they effectively capture attention and resonate with the target audience in the context of these high-profile design industry magazines.
Advertisements
Social Media + Digital Assets
Instagram & LinkedIn Posts
Teams Backgrounds
LinkedIn Headers
